5 Good Reasons Why Small Businesses Of India Should Hire Digital Marketing Consulting Services

September 21, 2015

5 Good Reasons Why Small Businesses Of India Should Hire Digital Marketing Consulting Services

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Why we have to hire a digital marketing consulting services and do it ourselves? With the digital landscape constantly adjusting and agencies having to roll with the changes, companies suffer from resource issues, inadequate tools, un-perfected processes and other issues internal preventing them from properly executing the strategies they wish to either test or perfect.

The greatest athletes have a lot in common – they hire nutritionists, Doctors, agility specialists, coaches, and other resources to help them achieve greatness. Hiring a digital marketing agency can absolutely help you ramp up quicker, execute faster, and produce amazing results that can’t be matched internally. Hiring an agency should help your company achieve digital marketing greatness.

A diagram showing the value of an agency

Image courtesy:dragonsearchmarketing

India is emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design, they say.

“With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016,” Manipal Global Education Services Executive President V. Sivaramakrishnan said.

Companies needs to stay up to date on digital marketing especially, small businesses in India. Having everyday web presence matters more to your customers.  Even though you have efficiently managed to run social media and routine newsletters, you know it well that your business needs more than this. Problem is being start-up owner, you already doing multi-tasking and detailed digital marketing seems to be not your cup of tea. Now WHAT????

Ever considered the option of hiring a digital marketing consulting service provider? No, well it is the right time to take the leap.

Being a small business owner, you are busy multiplying your profit and there is no extensive budget for digital marketing consulting. No worries to this question. There are numerous service providers that are expert and knowledgeable in offering cost effective consulting service for your business.

But the question comes to your mind again – why my start-up business needs digital marketing consulting services? Here are 5 good reasons that will enlighten you that it is a time you should hire digital marketing consulting service provider:

Because You Soon Realize That You Don’t Have The Skills

It is puzzling when an intelligent and talented entrepreneur sheepishly admits that they don’t have the marketing skills. That’s completely fine!!! There is no such rule that a business owner should be a “JACK IN ALL” types.  You might be PRO in other field than marketing which is absolutely fine. A  good digital marketing consulting service provider will help you enhance your marketing skills.

Because Your Sales Are Stagnant

If you know there is a market for your product and service, and you’re confident that your customer service, sales team and pricing are stellar, the problem with lagging sales could well be ineffective marketing.  One easy way to tell? Many marketing agencies offer a free brief consultation. Take a couple of them up on it.

These digital marketing agency will take a look at where you are going wrong and will offers some suggestions for improvement.  When you see your sales pouring in, soon you will realize that your marketing efforts were not going in the correct direction.

Randstad India CEO Moorthy Uppaluri says there has been a huge proliferation of technology that has changed the way companies engage with their clients and employees. “Hence, the focus of companies to enter new digital channels of engagement is driving up the demand for digital (marketing) professionals,” Uppaluri said.

Because The Sales Department Is Complaining About “No Good Lead”

No doubt your sales people are hard working and putting more than 100%, but still they are not able to come with good, quality leads. A good digital marketing consulting agency will learn about your sales process and strategies and integrate their marketing skills with your sales team. They will refine and adjust your marketing strategies to get real results.

Because You Are Wondering Which Strategies Are “Hit Or Miss”

One day you suddenly experience an increase in web traffic , new leads, phone calls and the second day its any other day, struggling to get your sales back on track, no good leads and feeling miserable. For any start-up business owner it is very frustrating to come to a conclusion which marketing strategy is working and which is not.

If you feel that this is another waste of time of your effective marketing, it is a substantial reason to hire a digital marketing consulting service provider. How are your marketing efforts contributing to leads, website traffic and sales is the question that you are not able to answer to then let a digital marketing consulting agency answer it for you.

Because There Is No Enough Budget To Hire A “Digital Marketing Team” 

Hiring an inbound marketing specialist, a content producer, editor, social media manager, PPC specialist, and graphic designer is expensive. Even if that is out of reach for your smaller business, when you hire a digital marketing consulting agency, you can still get the benefits of all that experience and all those skills – for about the cost of one employee.

Digital Marketing Consulting Agencies Are More Efficient and Require Less Overhead Costs:

There is a lot of competition out there- How will your customers/clients will find you? Contify is a leading digital marketing consulting service provider company that enable small businesses to better leverage large swaths of information and the Internet.

Founded as a content syndication business in the year 2009. The core of our business is built around making actionable ‘business information’ accessible to people who can benefit from it. They launched with content syndication and scaled it rapidly in the first two years.

Contify wins the Frost & Sullivan New Product Innovation Award in the Competitive Intelligence category in the year 2015.

Some of Contify’s media coverage readings

Creative Chord Designs is one of the best digital marketing companies and have been working as a credible partner for the clients like Brainz Rainbow, Forte Grand Restaurant Bar & Banquets, Apollo Tyres, Cargill, Methodex.

Some testimonials…..

“Creative chords has not only designed a beautiful website, the designer understood exactly what i wanted and has implemented it perfectly. All the technical part has also been looked into with great efficiency. There was no need for followup from my side as the team on its own was very prompt and quick all through the interaction . Creative chord- thank you for making the process of getting a website made, so easy and so quick”. — Inder Singh — New Delhi.  zeenyjhelumi.com

“The team at Creativechord Designs is hardworking, responsive and professional. Would definitely work with them again!!!” — Toby Wall — UK.

“Website Job was executed at our liking, numerous changes and modifications where rapidly attended. Definitely work with Creativechord Designs on future jobs!” — Ammit Jack — Romania

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