5 Effective Content Marketing Tips for Small Businesses in India

October 20, 2015

5 Effective Content Marketing Tips for Small Businesses in India

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Is it even possible for the businesses today, whether big or small, to succeed without having an online presence? As the potential buyers are spending more and more of their time on internet, with online business activities affecting their buying behavior to a great extent, concepts like content marketing, SEO and social media are buzzing throughout the SME sector. And why not it be so? In this highly competitive business world it has become crucial for small businesses to attract more and more new customers while maintaining the existing ones.

Content marketing for small business is not a new found concept. It has been around for sometime now. However, there are businesses that are still passive about the idea. They need to realize the tremendous potential of content marketing for small business – How it can brace up their online lead generation and sales.

“Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings.” (Source: Searchenginewatch)

Image source:prswebsolutions.com

Content marketing for small business

Having a corporate website and accounts on various social media sites is not just what it is all about. You need to have a content marketing strategy in place. Filling up online spaces with text will not get you results but putting the right information in right tone will.

Content marketing for small business is about developing and sharing valuable, consistent and relevant content to attract potential and exiting customers and make them take a desired action (purchase of your product/ service). users By utilizing content marketing techniques small businesses can effectively make use of the benefits of SEO in their marketing.

Here are 7 effective tips content marketing tips that can boost sales for small business:

1) Plan ahead

Having a content marketing strategy in place and making use of it is the basic step towards better content marketing. When it comes to content marketing for small business having a calendar that documents a content strategy can prove highly useful in ensuring timely content creation. For instance, you can create a content plan by looking at your upcoming events and offers in advance. So that when the time is near you have the respective content ready to be shared. The successful marketing campaigns are the ones that are thought out in advance and well planned.

2) Research

Content marketing for small business owners will only yield results if they are aware of what has worked in the past for other small businesses. Take time and do research on what kind of websites do other businesses have and what information they share through their website and social media channels. You can even expand your research to big companies in the same industry as yours, and take idea. When you carry out your research process take notice of popular keywords in use, web tools being employed and the related stats.

3) Create a survey

Surveys are a result-oriented aspect of content marketing for small business. By conducting surveys you will be able to get clear understanding on your consumers’ likes, dislikes, preferences, expectations and buying behavior. You can use such information to enhance your website, improve your offerings, learn about what type of content your customers want to see and more.

4) Look into current trends

In order to gain attention of viewers online you need to know what is it they are reading about, what are some of the current newsworthy trends. Social media sites are a great way to know what topics are trending. Use these topics to generate popular content and attract viewers’ attention. You can use these trends as leads and do your own research to further dive into the topic; drawing people in.

5) Use images and videos

Though it is the text-based posts that have the most information and value in terms of information shared, still you need to give equal importance to visual content. Integrate your texts with relevant images to look more creative and appealing. After all, visual content is a fast and easy way to get your point across. Videos too are a great way to get attention to the information you want your viewers to go through. When users capture information through the sights and sounds of a video, they are able to make a stronger connect with your company and brand.

“While much of SEO focuses on text that search engines can digest, visual content is much more appealing for human readers. Audiences are naturally wired to be more engaged with visual content, as 90 percent of the information that comes to the brain is visual, and content that utilizes imagery gets 94 percent more views than those without.” (Source: Searchenginewatch)

Conclusions…

Content marketing for small business owners is now an indispensable part of their SEO. It effectively engages new and existing customers, and as the information is shared further, it helps build up credibility of your brand in the market.

For small business owners is can prove quite challenging to develop a result-oriented content marketing strategy, stay on course, and continually generate ideas for content creation. Engaging a professional third party content service provider can be highly beneficial for them.

Professional content marketing companies are adept at understanding the content related trends and how they can work for various businesses. Esmee Network is a reputed name in the market, offering digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals.

Esmee Network has worked with start-ups and businesses spanning countries like USA, England, Poland, Australia, Hong Kong, Netherlands and of course, India. They offer content services like SEO content, blog content, content revamping, content marketing, press releases, blog management, email marketing, website audit, online reputation management. Experts at Esmee Network ideate, strategize and implement digital marketing campaigns to improve branding and business revenue.

Devak Infomark, Content Axis, and Deuce Technologies are few other professional content marketing companies recommended for content related needs.

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