3 Must Know Tips For Startups When Looking For Funding

February 24, 2015

3 Must Know Tips For Startups When Looking For Funding

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Entrepreneurs are full of ideas and eager to implement them, but anything like in life starting a new business requires a hefty stack of hard cash. At one time, gathering this cash required days of chasing one investor after another, hoping one would be interested enough to invest. This approach often took years and yielded disappointing results. With the change of time, the support for the small businesses and start-ups has been stronger.

Everyone today admits that small businesses are the backbone of today’s economy. By investing in small businesses, we help strengthen the economy by creating jobs, also supporting other companies through purchasing their products and forming partnerships.

For any entrepreneur starting out, think that you are ready to pitch investors? When looking for funding here is what you should keep in mind:  

Understand your start-up first It may sound obvious, but the majority of the start-ups entrepreneurs who pitch venture capitalists have never thought about the concerning issues surrounding their companies. Know every minute details about your products/services, customers and competition. Have a clear understanding about your business model and financials. Remember, all these information should be at the tip of your fingers so that you can immediately answer whenever you are confronted with any questions.

 Understand what investors want There is a vast difference between “an invest-able company” and a “cool product” and if you are not able to make out this difference your business is doomed before it starts. Spend some time thinking what will make your business appealing for the investors. Why will make them interested in your business plan, if this clicks – you are sure to get the right investors.  

The first capital should be coming from you The bare fact is that investors simply don’t fund ideas. In this phase of increasing technology and decreasing costs, the investors will expect you to bring some traction to operate the company. Investors want to know that you believe in your own start-up and the best way to demonstrate that you have personally put your own money where your mouth is.

Image courtesy: emptyengine.com

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